Custella In A Nutshell

Custella is an intelligent mobile & web application built to simplify important aspects of managing field sales agents, field service teams, and your fleet of vehicles. It is designed to optimize the performance of your mobile assets by automating information flow and providing real-time visibility on people, vehicles, and tasks.

WHAT DOES IT DO?
  • plan ahead for future activities/tasks in one universal platform.

  • utilize your workforce efficiently & check activity of team members.

  • keep up with tasks: an assistant on the go for all levels of organization and benefits customers as well.

  • keeps track of company resources, for optimized results, with organized reporting.

Jump to:

How It Works

TRANSPORT

MANAGEMENT

ANALYSIS

FIELD SERVICE

FIELD SALES

CAPTURING

ORDERS

PLANNING

EXECUTION

Field Sales

CAPTURING ORDERS

Order Creation

Customer Portal

ERP/CRM via Integration

 

Omnichannel Communication

COMING

SOON

Appointment 

Scheduling

EXECUTION

Check In - Check Out

Route Optimization

Notes with Attachment & Photos/Videos

Request Assistance

Digital Signature

COMING

SOON

Sales Quote Generation

PLANNING

Sales Order Management

Customer & Contact Management

Smart Assignment & Management

Team/Task Visualization

ANALYSIS

Real-Time Location Mapping

Actual vs Planned Route Analysis

Real-Time Reporting

Field Service

CAPTURING ORDERS

Order Creation

Customer Portal

ERP/CRM via Integration

 

Omnichannel Communication

COMING

SOON

Omnichannel Help Desk

EXECUTION

Check In - Check Out

Route Optimization

Notes with Attachment & Photos/Videos

Request Assistance

Digital Signature & Job Completion Form

COMING

SOON

Service Quote Generation, Whatsapp Communication

PLANNING

Job Order Management

Customer & Contact Management

Smart Assignment & Management

Team/Task Visualization

COMING

SOON

Inventory Management, IoT & Preventative Maintenance

ANALYSIS

Real-Time Location Mapping

Actual vs Planned Route Analysis

Real-Time Reporting

COMING

SOON

Gamification

 
 
Transport Management

CAPTURING ORDERS

Order Creation

Customer Portal

ERP/CRM via Integration

 

Omnichannel Communication

COMING

SOON

Omnichannel Help Desk

PLANNING

Multichannel Order Management

360 Customer View

Vehicle, Driver & Shift Management

Depot & Warehouses Management

Capacity Planning

Multi Pick Up & Delivey

On-Demand Assignment

EXECUTION

Check In - Check Out

Route Optimization

Notes with Attachment & Photos/Videos

Request Assistance

Digital Signature/Sign Off

Truck Restriction Routing

ETA Calculation

Stop & Break Times

Alerts & Notifications

In-app Chat for Assistance Requests

COMING SOON

Whatsapp Notifications

ANALYSIS

Real-Time Location Mapping

Actual vs Planned Route Analysis

Real-Time Reporting

 

WHY USE CUSTELLA?

  • IMPROVE YOUR RESPONSE TIME
     

  • IMPROVE YOUR EFFICIENCY TO SAVE COSTS
     

  • IMPROVE YOUR CUSTOMER SATISFACTION
     

  • IMPROVE YOUR SLA ACHIEVEMENT
     

  • IMPROVE YOUR OPERATIONAL VISIBILITY
     

  • IMPROVE YOUR TIME TO BILLING

Find Out More:​

 
USP

Smart Assignment considering factors such as location, availability, utilization & skills

Asset Metering and Inventory Leveraging using RFID

App available in English, Malay & Mandarin.

Unified platform for Sales, Service & Transport.

Connected platform for Managers, Field Agents & Customers.

Triggers based on activity & predictions.

Custella addresses a gap in many

companies with a mobile workforce and/or fleet. This gap is typically filled by extending existing systems that tends to lead to limited success.

Custella integrates* to existing

systems and completes the solution efficiently as well as works

perfectly well as a standalone application.

*(subject to the process & technology needs of the customer).

WHERE DOES CUSTELLA FIT?
 
 
THE INDUSTRIES WE IMPACT

LOGISTICS

ONLINE RETAILERS

UTILITIES

MACHINE MANUFACTURING

SECURITY & SAFETY

ELECTRONIC PAYMENT SYSTEMS

WATER CONSULTANTS

TELCOS

EMERGENCY SERVICES

HEALTH & PHARMACEUTICALS

 
USED BY THESE DEPARTMENTS

SALES

SERVICE

DELIVERY

REPAIR & MAINTENANCE

SURVEY

AUDIT

SOME OF OUR USE CASES

BUILDING MANAGEMENT

MYSTERY SHOPPER

THIRD PARTY LOGISTICS

STOCK TAKING

REPAIR & MAINTENANCE

QUALITY CONTROL & ASSURANCE

SECURITY & ASSETS MANAGEMENT

WARRANTY & SUPPORT MANAGEMENT

 
THE PEOPLE WHO BENEFIT
 

MANAGEMENT

  • Reduce Costs

  • Optimize Resources

  • Manage Cases & SLAs

  • Avoid Admin & Planning Delays & Mistakes

  • Quicker & Easier Planning

  • Simplified Reporting with more details & variables

  • Ease of assigning ad-hoc tasks

FIELD TEAM

  • Keep up with tasks

  • Common SE Asian Languages

  • Using only 1 easy to use mobile app

  • Alerts & Notifications

  • In-app chat for assistance

  • Ease of ad-hoc tasks execution

  • Add notes, photos & attachments

  • Generate your own reports

CUSTOMERS

  • Appointment Scheduling

  • Alerts & Notifications via WhatsApp (Twilio)

  • Status Updates from the company

  • Improved quality of service from the company

  • Professional procedures for transparency

  • Soft copy documentation

SALES & SERVICE FEATURES

TASK PLANNING

Ensure the right mobile rep is assigned to the task by allowing Custella to auto-assign or Smart Assign according to their availability, utilization, skill, and location.

SCHEDULING

Automatically optimize field agent’s day, working around fixed meetings, based on location, availability, and priority. Factor in buffer times such as walking from the carpark, so there’s no arriving late to worry about.

CUSTOMER 360-DEGREE VIEW

Create a comprehensive hub of all your customer’s details and notes in one simple view, to better prepare to serve their needs.

WHATSAPP NOTIFICATION

Increase customer satisfaction by notifying your customers of your driver’s ETA and when the delivery has been completed. You would be amazed at how these small gestures make a big difference with the customer experience you offer.

IN-APP MESSAGING

Eradicate the need for calls and messages on other platforms, by using Custella’s in-app Instant messaging. Communication between managers, teams, and field agents was never this convenient.

SALES/JOB ORDER MANAGEMENT

Know what’s going on; what needs to be done, and what’s already completed. Your field team can monitor any order requests linked through your ERP systems.

Track your miles automatically, without requiring third party apps. Save travel time and fuel by allowing Custella to pick out the optimum route that gets field agents to all the necessary locations.

ROUTING

Are you certain that the agents you’re assigning tasks to are capable of completing it? Shed those worries with Custella, with dynamic skills that can automatically factor in which field agent is best suited to tackle tasks.

DYNAMIC SKILLS

OMNICHANNEL HELP DESK

With enquiries being received via various channels (and sometimes lost due to manual management), centralize these communications via a contact center solution and have the tasks seamlessly flow into Custella for you to take action on.

CUSTOMER PORTAL

Receiving orders or service requests via various channels? Get your customers on to a portal designed to look like your website and you don’t need to miss these anymore as they are channeled through to Custella and assigned to your reps to work on.

 
TRANSPORT MANAGEMENT FEATURES

DELIVERY ORDER

Create, assign, and manage delivery orders with Custella’s Smart Planning Hub.

REAL TIME TRACKING

Get a real-time view of routes taken by drivers and this can be used to identify discrepancies when approving mileage claims or during best practices review.

LOAD MANAGEMENT

Better plan your cargo to ensure that it fits in to the vehicle and can be safely, and efficiently delivered.

WHATSAPP NOTIFICATION

Increase customer satisfaction by notifying your customers of your driver’s ETA and when the delivery has been completed. You would be amazed at how these small gestures make a big difference with the customer experience you offer.

ALERTS AND NOTIFICATIONS

To alert managers when drivers check in and out of tasks, complete a delivery, get delayed, or require remote assistance.

In a pinch, locate the closest vehicles suitable for the delivery.

NEARBY VEHICLES

DYNAMIC REPORTS

Create, edit, and customize reports based on real-time data to help you make smarter and relevant decisions.

With enquiries being received via various channels (and sometimes lost due to manual management), centralize these communications via a contact center solution and have the tasks seamlessly flow into Custella for you to take action on.

OMNICHANNEL HELP DESK

Interested?